Almost two years ago, I wrote about how voting should catch up to today’s technology — why can’t we vote on our iPhones or Droids? That hasn’t happened yet, but an announcement earlier this week gave me hope that maybe some people are finally getting it.
Washington just became the first state to let people register to vote using Facebook. The article shows that Washington, already leading the way in online registration, is aiming to reach young voters with this initiative. The app would “fill in” a lot of information pulled from the Facebook profile, minimizing the legwork the registrant would have to do.
I think that’s pretty brilliant.
My interest in social media has three basic prongs: travel, journalism and political engagement. Anything that can encourage people, especially those in the fickle 18-34 demographic, to register to vote should be applauded. I hope that the app is a success and other states follow Washington’s example.
It isn’t so much that this is groundbreaking, even though it is. I wonder why no one has implemented this before now. Roughly 70% of Internet users in the U.S. use Facebook (and that’s data from a year ago; the number could have increased). It’s a vast, relatively untapped source of constituents.
Obviously this registration doesn’t guarantee that people follow through by actually voting, but it’s a start. I’m sure there are ways — alerts, messages or ads — to remind people to vote, even giving them some notice a few days beforehand.
Technological archaism, especially where young adults are concerned, is a legitimate complaint about America’s voting system. If America wants its young people to be engaged voters, it should show a willingness to engage them as well. Facebook touches all aspects of our personal and professional lives (for good or ill), so why not our civic lives? Good for Washington for taking the first step.